With LinkedIn joining the business social media marketing game, many companies are looking to grow their following on the professional social network, and it’s no wonder why. While on Facebook you have to weed through your aunt’s photos of her trip to Florida, your neighbor’s tennis match, and your kids’ friends; people are on LinkedIn for one thing, and one thing only: business. With such a narrowed down pool of potential clients or referral sources concentrated in one place, it’s important for businesses to maximize their followers and opportunities to find new customers. Here are 5 tips for growing your LinkedIn company page followers: 1. Add a widget to your website. LinkedIn has a very easy way to add a company profile widget which you can add to your website, blog, or email signature. This will conveniently direct your existing contacts and clients to your company’s LinkedIn page and prompt them to start following. 2. Optimize your company’s Link...